I created a deli.cio.us. account awhile ago, but I found that I wasn't using it. It seems like a good idea to keep bookmarks organized into folders, but I haven't used it.
I think social bookmarking is best used for individual use. Individuals can tag their own content and know how to access it. Without some kind of controlled vocabulary, people can tag sites with any terms that they want to. It can get rather messy very fast.
I have used some social bookmarking clouds on other sites. The TopChef recipe page, http://recipes.mt.bravotv.com/ , has a "Hot Tags" section which I think is pretty fun to use. It is definitely not a structured hierarchically or organized in a very meaningful way, but I like it because it allows me to browse and see what other people have tagged. It's a recreational, fun tool for me to use to browse recipes.
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